Born is the brief and agency platform for brand teams. It remembers every brief, result and rejected banner, so your agencies stop repeating last year's mistakes.
For in-house brand and marketing teams working with two or more agencies.
- Brief_Summer_2024.docx
- Brief_Summer_2025_v3.docx
- Brief_Summer_2025_FINAL.docx
- Brief_Summer_2026_FINAL_v2 (use this).docx
Hi all, attaching the brand book, tone of voice and last year's results. Quick context on who we are before Thursday…
None of that is the job. All of it is the week.
Drop in ten years of folders: briefs, decks, results, email threads. Born sorts them into campaigns, reads them and pulls out the lessons, each linked to the file and page it came from. Nobody tags anything, and from the next brief on, nothing gets explained twice.
- 1,105
- files read
- 65
- campaigns found
- 280
- lessons, each with a source
- 5 min
- start to finish
From a test archive of a coffee brand's campaigns.
Free delivery sold more than a 15% discount.
Next time someone briefs a summer sale, Born brings this up before the budget is spent.
When an agency uploads work, Born checks it against your guidelines and against everything you have rejected before, and tells them first.
- UploadedAgency uploads
- FlaggedFlagged to them
- FixedFixed before you look
Fewer rounds. The agency sees the mistake before you do.
- 01
Briefing that starts from what you know
Say what you need in normal words. Born asks one question at a time, and answers with your own history, not generic advice. Last summer you spent €8,000 on a traffic goal and average order value dropped 22%. You get told that before you repeat it, not after.
- 02
One place for the work with your partners
Send the brief to several agencies, compare real quotes, then run the project together. Every version, comment and decision logged. Review assets on a canvas built for them: draw on the file, pin the comment where the problem is, approve or send back.
- 03
Nothing gets thrown away
Results, feedback and the reasons things were rejected go back into the brand. The next brief starts where the last campaign ended.
Briefing that starts from what you know
Say what you need in normal words. Born asks one question at a time, and answers with your own history, not generic advice. Last summer you spent €8,000 on a traffic goal and average order value dropped 22%. You get told that before you repeat it, not after.
One place for the work with your partners
Send the brief to several agencies, compare real quotes, then run the project together. Every version, comment and decision logged. Review assets on a canvas built for them: draw on the file, pin the comment where the problem is, approve or send back.
Nothing gets thrown away
Results, feedback and the reasons things were rejected go back into the brand. The next brief starts where the last campaign ended.
- Every project is a record.
- What was decided, by whom, and why. Open it a year later and it still makes sense.
- Every mistake becomes a rule.
- Approved once, applied to everything after it.
- Every lesson is paid for once.
- The next agency starts from what the last one learned, not from zero.
When someone moves on, the brand does not start over.
Then go and make the good stuff
The talking, the dreaming, the noticing. The idea that only shows up when nobody is asking you for the logo file again. The job.
We are just clearing the desk.
Ideas are born from what you already know.
We are taking 10 design-partner brands for 2027. Free for 90 days, and you shape what we build next.